Edit yourself for the Rice Chex or just eat the entire thing.
As news (paper and TV) producers debate the turn-around time on stories and best options for short-term multimedia, consider long and raw multimedia.
Are time-consuming Flash interactives and heavily-edited videos the best option for news multimedia?
Social media platforms and news sites provide a starting point and a foundation for growing an idea. The news story that produced a fountain of water cooler talk invisibly connected to the original source now breeds links and comment fields online than extend its publication date. But does the time invested in that news video produce the feedback depth that publishers crave?
Videographer Adam Westbrook commenting on short-term multimedia options mused about the “appetite for raw multimedia” including “unedited footage of press conferences, speeches, original documents and photographs.”
For stressed news staffs fighting the clock, raw video is the placeholder and advance to the edited news story.
Does anyone actually do this, right now? Delivering facts as images with no explanation or commentary is No Comment TV, an excellent a la carte selection of raw news views to supplement any news diet.
The next step for journalists (look forward to the windy discussions on the Poynter Institute website) is to secure credibility with unedited content that accompanies a crafted news story. Sarah Palin and Barack Obama video hubbubs sparked by out-of-context issues and apparent misquoting can be assuaged with two pieces of video content – edited and unedited, side-by-side. News sites will deal with bandwidth issues, or kick the can to the video platform king, YouTube.
Who has time to wade through unedited content? Scan readers won’t. They’ll let a few in the long tail burden themselves with the bigger picture by providing analysis, creating timelines and mashing the raw video content. But the complete picture would be available.
One . . . single . . . ping . . . Mr. Chekov. One . . . ping.
Some lucky Fortune 500 company on the west coast may be receiving a valuable presentation on Twitter this coming August.
Or maybe not.
Bring your social media credentials to the table or deal with the dreaded double-zero avatar.
As much as ad agencies and individuals need to show their social media prowess, companies need help in basic research of their vendors.
Dave Hamster
OK, this Audi flash module was really annoying (turn the sound down) and the load was almost longer than I was willing to wait, but the company’s social media staff grouped conversation by Twitter, YouTube, News, and Flickr.
Organizing and highlighting Dave Hamster’s photo of an Audi R15 TDi at the Audi Sport North America event was good. Engaging the content and content creator would have been better. “That’s a wonderful photo, Dave.” “Did you know that the Audi R15 TDi . . . .”
Great content should produce great conversation, or at the very least, great conversation from social media staff.
Club owners, producers, and record companies have been raking musicians for years.
If you were an auto repair shop, or a retailer or an airline you could get your shot in, too.
Musicians are wired to create and perform. They’re lovers, not fighters.
But the tables have turned dramatically. Your marketing budget and overhead do nothing to shield you from massive word-of-mouth exposure like United Breaks Guitars.
How would you like over 2 million people to learn something about your company in less than a week? How would you like over 2 million people to learn something negative about your company in less than a week?
When I first discovered Dave Carroll and Sons of Maxwell, their ode to a busted guitar via careless United Airlines baggage handlers had a ‘mere’ 300,000 views. This morning, their musical statement on poor customer service has raked in 2,782,976 views . . . and counting. In fact, the video gained over 10,000 views in the 30 minutes that it took to write this post.
Carroll said in a statement that United Airlines has contacted him and “generously, but late” offered compensation for the damaged Taylor guitar. Carroll suggested that at this point an equivalent amount donated to charity might be a better resolution. Carroll says to stay tuned for song No. 2.
A Google search of United Airlines reveals the corporate site in the top two positions and the Sons of Maxwell video in the No. 3 spot. All that SEO effort and you get what you pay for – or you get exactly what you don’t pay for.
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