While trying to explain how content strategy can be applied to personal branding, I have continued to be inspired by Ahava Leibtag and her wonderful Creating Valuable Content Checklist.
I originally wrote a post – Content strategy for personal branding checklist – organizing content strategy by tasks. Your content strategy builds valuable organic content (text posts, photo galleries, storytelling video, audio/podcasts, etc.) so that people can discover awesome things about you and your company.
Building your personal or company’s brand with content strategy means introducing yourself with content that tells people exactly what you’re passionate about. How do you tell great stories consistently?
Research the best places to find your content, build content hubs to anchor your content, create unique, nimble and usable content, then curate and share your ideas.
Hope this takeaway is helpful. The Content Strategy Toolbox for constructing each piece of content will follow.