Why do we test landing pages after site launch?
Landing pages are critical to overall website goals in that they direct users to a result or goal. Our best AdWords and retargeting efforts merely move users into this discovery position. The next step is to determine how effective the opportunity – that is a website landing page – delivers.
Card Sorting is the most basic entry level test of usability (often conducted during a website build). More detailed website usability testing like Tree Sorting and Click Tests help us evaluate ‘next steps’ for users.
Examples of usability tests
Here are some examples of this ‘next step’ testing:
Once we have feedback, it’s on to creating a great landing page with maximum task oriented success.