About KC

Kevin Cesarz

What I do: I run, write, bike, edit, backpack, and shoot the puck on net after going wide left on the defenseman.
Where I deliver the message: Sylvania Township near Toledo, Ohio.
Where I have delivered the message: Detroit, Dearborn, and beautiful, frozen Eagan, Minnesota.
What I possess: Ridiculous amount of optimism, too many T-shirts, windows of opportunity, a pick-up truck with a Tony Stewart tag (20) on the back window, an appetite for good Mexican and Arabic food, a paperclip holder from The Blade, many dictionaries and style guides, and comfortable lawn furniture.

Find Kevin Cesarz directing digital strategy at Communica in Toledo. Find more video editing by Lorrie Cesarz at www.youtube.com/mrelshmedia.

Why content marketing is so damn important May 28, 2012
To understand why content marketing is so damn important, here’s a brief overview of the content marketing life cycle; an explanation of what content marketers and digital project managers do to make content effective, followed by detail on the key audiences, speakers, types of content and timing and delivery of content. Why is content marketing so dam […]
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Status update: Facebook changes rules, again April 1, 2012
Facebook fan page owners have some work to complete before the end of the month. Facebook, the beloved social media channel that blends paid media (advertising) and earned media (conversation on content), is an ad network powered by a deluge of data you donate every day.
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Online sales cut cookie cycle in half February 19, 2012
Attention cyber scouts and high school boosters, it’s time to start selling online. Avoid trudging street-to-street past the junkmail receptacles (those boxes on a pole that the U.S. Postal Service still uses).
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