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	<title>i scream social</title>
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	<description>Content strategy, social media</description>
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		<title>i scream social</title>
		<link>http://klcesarz.wordpress.com</link>
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		<title>Visualization: Make the elevator go up and down</title>
		<link>http://klcesarz.wordpress.com/2012/01/17/visualization-make-the-elevator-go-up-and-down/</link>
		<comments>http://klcesarz.wordpress.com/2012/01/17/visualization-make-the-elevator-go-up-and-down/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 17:41:41 +0000</pubDate>
		<dc:creator>klcesarz</dc:creator>
				<category><![CDATA[Content strategy]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[personal branding]]></category>

		<guid isPermaLink="false">http://klcesarz.wordpress.com/?p=1722</guid>
		<description><![CDATA[I learn by listening to others tell their stories. I learn a lot when people give details of their successes and failures. That saves me a few iterations and unhappy clients.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=klcesarz.wordpress.com&amp;blog=6061745&amp;post=1722&amp;subd=klcesarz&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">elevator speech</media:title>
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		<title>Look for craggy rocks and cellar doors</title>
		<link>http://klcesarz.wordpress.com/2012/01/03/look-for-craggy-rocks-and-cellar-doors/</link>
		<comments>http://klcesarz.wordpress.com/2012/01/03/look-for-craggy-rocks-and-cellar-doors/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 16:30:35 +0000</pubDate>
		<dc:creator>klcesarz</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Web writing]]></category>
		<category><![CDATA[Flickr]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://klcesarz.wordpress.com/?p=1712</guid>
		<description><![CDATA[Always loved the quiet of cellar door. It's a phrase that along with the proper typeface can fill a space on its own. I'm looking to fill less space in the coming year, to fine tune writing and curation. We need to hear our own ideas and slowly roll them out. Let others scanning at a less-fevered pace enjoy, be inspired and springboard with their best return offering.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=klcesarz.wordpress.com&amp;blog=6061745&amp;post=1712&amp;subd=klcesarz&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>The power of storytelling: Try this one</title>
		<link>http://klcesarz.wordpress.com/2011/11/30/the-power-of-storytelling-try-this-one/</link>
		<comments>http://klcesarz.wordpress.com/2011/11/30/the-power-of-storytelling-try-this-one/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 20:35:33 +0000</pubDate>
		<dc:creator>klcesarz</dc:creator>
				<category><![CDATA[Content strategy]]></category>
		<category><![CDATA[Web writing]]></category>
		<category><![CDATA[content strategies]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://klcesarz.wordpress.com/?p=1706</guid>
		<description><![CDATA[A crystal clear picture of your storytelling goal is not complete without a sizzling sharp vision. Is it a plant opening or a story?<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=klcesarz.wordpress.com&amp;blog=6061745&amp;post=1706&amp;subd=klcesarz&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">klcesarz</media:title>
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			<media:title type="html">Storytelling Bright Lights</media:title>
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		<title>Build a better college newspaper website</title>
		<link>http://klcesarz.wordpress.com/2011/10/21/build-a-better-college-newspaper-website/</link>
		<comments>http://klcesarz.wordpress.com/2011/10/21/build-a-better-college-newspaper-website/#comments</comments>
		<pubDate>Fri, 21 Oct 2011 16:09:18 +0000</pubDate>
		<dc:creator>klcesarz</dc:creator>
				<category><![CDATA[New media]]></category>
		<category><![CDATA[Old media]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://klcesarz.wordpress.com/?p=1698</guid>
		<description><![CDATA[Here’s a checklist of online adjustments and guidance for a better college newspaper website. Change is difficult for newspapers. There are learning curves and time management issues in making these changes, but muscle up and get these done and get your dying newsprint a suitable online channel.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=klcesarz.wordpress.com&amp;blog=6061745&amp;post=1698&amp;subd=klcesarz&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">klcesarz</media:title>
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			<media:title type="html">College Newspapers are dying</media:title>
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		<title>4 reasons that make me open your email</title>
		<link>http://klcesarz.wordpress.com/2011/09/22/4-reasons-that-make-me-open-your-email/</link>
		<comments>http://klcesarz.wordpress.com/2011/09/22/4-reasons-that-make-me-open-your-email/#comments</comments>
		<pubDate>Thu, 22 Sep 2011 11:00:08 +0000</pubDate>
		<dc:creator>klcesarz</dc:creator>
				<category><![CDATA[Content strategy]]></category>
		<category><![CDATA[Web writing]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://klcesarz.wordpress.com/?p=1683</guid>
		<description><![CDATA[We all want others to like us. People like us when we provide something useful and something unique. Most people have an average of 3.1 email accounts (2.9 billion email accounts worldwide) so you are probably part of the group that sends out 188 billion messages each day. Each day we’re subjected to a firehose [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=klcesarz.wordpress.com&amp;blog=6061745&amp;post=1683&amp;subd=klcesarz&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">klcesarz</media:title>
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			<media:title type="html">Email strategy and web writing strategy</media:title>
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		<title>Toledo Blade circulation figures pick up . . . not really</title>
		<link>http://klcesarz.wordpress.com/2011/09/20/toledo-blade-circulation-figures-pick-up-not-really/</link>
		<comments>http://klcesarz.wordpress.com/2011/09/20/toledo-blade-circulation-figures-pick-up-not-really/#comments</comments>
		<pubDate>Tue, 20 Sep 2011 19:33:27 +0000</pubDate>
		<dc:creator>klcesarz</dc:creator>
				<category><![CDATA[Old media]]></category>
		<category><![CDATA[newspapers]]></category>

		<guid isPermaLink="false">http://klcesarz.wordpress.com/?p=1671</guid>
		<description><![CDATA[Thanks for leaving your newspaper (the Toledo Blade) on the end of my driveway for the past 12 weeks. I've enjoyed running over it, then retrieving the ripped bag and depositing it in my trashcan. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=klcesarz.wordpress.com&amp;blog=6061745&amp;post=1671&amp;subd=klcesarz&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>4</slash:comments>
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			<media:title type="html">klcesarz</media:title>
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			<media:title type="html">Old Media - The Blade </media:title>
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		<item>
		<title>Sorry Jake: Crowd sourcing on Twitter is zippy</title>
		<link>http://klcesarz.wordpress.com/2011/08/19/sorry-jake-crowd-sourcing-on-twitter-is-zippy/</link>
		<comments>http://klcesarz.wordpress.com/2011/08/19/sorry-jake-crowd-sourcing-on-twitter-is-zippy/#comments</comments>
		<pubDate>Fri, 19 Aug 2011 13:22:28 +0000</pubDate>
		<dc:creator>klcesarz</dc:creator>
				<category><![CDATA[New media]]></category>
		<category><![CDATA[Old media]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[crowd sourcing]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://klcesarz.wordpress.com/?p=1639</guid>
		<description><![CDATA[Who needs a production staff when you have plenty of people in your audience to answer questions? ABC News’ Jake Tapper reported this conversation between a farmer and President Obama regarding new EPA directives on dust pollution. A helpful Twitterer supplied key detail within an hour.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=klcesarz.wordpress.com&amp;blog=6061745&amp;post=1639&amp;subd=klcesarz&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">klcesarz</media:title>
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			<media:title type="html">EPA tweet</media:title>
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		<title>Let’s be real here: Google Plus asks for ID</title>
		<link>http://klcesarz.wordpress.com/2011/08/16/let%e2%80%99s-be-real-here-google-plus-asks-for-id/</link>
		<comments>http://klcesarz.wordpress.com/2011/08/16/let%e2%80%99s-be-real-here-google-plus-asks-for-id/#comments</comments>
		<pubDate>Tue, 16 Aug 2011 17:54:22 +0000</pubDate>
		<dc:creator>klcesarz</dc:creator>
				<category><![CDATA[Social media]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Plus]]></category>

		<guid isPermaLink="false">http://klcesarz.wordpress.com/?p=1633</guid>
		<description><![CDATA[Google Plus has just launched and already a Google crackdown. If you want to connect with Google Plus, the search giant declares it important that you use your common name.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=klcesarz.wordpress.com&amp;blog=6061745&amp;post=1633&amp;subd=klcesarz&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">klcesarz</media:title>
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