Little Brownie and the Girl Scouts even provide Cookie Locators (database/map) and Cookie Alerts (RSS feed). There's an iPhone app for cookie lovers on the go.
Attention all cyber scouts and high school boosters, it’s time to start selling online. Avoid trudging street-to-street past the junkmail receptacles (those boxes on a pole that the U.S. Postal Service still uses).
Little Brownie and the Girl Scouts even provide Cookie Locators (database/map) and Cookie Alerts (RSS feed). There’s an iPhone app for cookie lovers on the go. High school boosters and drive ticket salespersons move their product online, as well. A PayPal purchase or donate button makes things easy.
This will only eliminate one half of the cycle. Delivery (of your cookies, kettlecorn or drive tickets) will still be delivered by U.S. Postal or a cheerful scout or student. But look at all the fuel and shoe leather saved by pitching online.
Credit: Roy Luck
I learn by listening to others tell their stories. I learn a lot when people give details of their successes and failures. That saves me a few iterations and unhappy clients.
My local church networking group is struggling with providing the most valuable information for job seekers and networking business people. Introductory elevator speeches have become typical and almost have the opposite effect. I’m not learning anything new that I can share with others. We all get used to positioning our labels and revealing what others might want to hear or what might help us sell.
How about we add a gear to that short statement? “I’m a web project manager.” Now, instead of what I do, how about here’s what I’ve done. “This week I helped build a website that helps this client speak to these people. It has this one great feature. Google it, discover it and try it out.”
Give others something to do, something to imagine. Let them visualize what you do instead of trying to memorize your label.