Essential Content – Video is anchored on Lorrie’s website to help explain our passion for content creation and storytelling video.
After exiting the news industry (the hard way) in 2009, we began thinking about how much truly mediocre content was out there. Not just poorly written or edited, but lifeless appeals for attention. With so many questions to be answered, how could there be so much chaff en route to the target?
Our vow is to help people tell their story by focusing on:
- Quick and nimble content: Please get to the point and explain yourself with a lead (one lesson retained from journalism).
- Useful, usable, and share-able content: Can I help at least one other person answer a question or solve a problem?
- Unique content: Reference or comment on other content, but mash it, poke it, and add your imprint to make it better.