Social Media and The Media

How have traditional media adapted to social media? We’ll ask our panel of print, TV and news bloggers that question at Social Media Breakfast Toledo No. 12 – Social Media and The Media.

Join us at Tony&Guy, 3034 Wilford Dr. in Toledo, for the Feb. 18, 8 a.m. event (networking begins at 7:30 a.m.).

Our panelists will discuss how they deliver the news and what social media tools and strategy they are now deploying. Our Social Media Breakfast Toledo event members can ask the panel how that audience is listening, participating, and paying for this product.

The panel for SMB Toledo 12 includes:

• Rebecca Regnier – 13ABC
• Lisa Renee Ward – Glass City Jungle
• Michael Miller – Toledo Free Press
• Jason Mack – Independent Collegian

Joe Minock joined us for SMB Toledo No. 11 and Phil Gerbyshak was our featured speaker at SMB Toledo No. 10.

Gerbyshak at Social Media Breakfast Toledo No. 10

The energetic and inspiring Phil Gerbyshak spoke at Social Media Breakfast Toledo No. 10 on Sept. 10. Phil shared some great ideas on Twitter systems and efficiently monitoring your social media space.

Thanks to Team SMB Toledo Janeile Cudjoe, Amy Drill, Kevin Cesarz, Mike Driehorst, Kristin Reichardt and Patrick Giammarco for presenting and planning. Also, much thanks to Thread Marketing Group for hosting the event.

Visit Social Media Breakfast Toledo’s Facebook Page for information on upcoming events, helpful links and more conversation.

Social Media author to Make It Great at SMB Toledo

Phil Gerbyshak speaks at Social Media Breakfast Toledo at Thread Marketing Group in Maumee on Sept. 10.

Facebook Summer Camp was a blast, but Social Media Breakfast Toledo kicks off the fall season with the energetic and inspiring Phil Gerbyshak at Thread Marketing Group in Maumee. Join us for SMB Toledo No. 10 on Sept. 10.

Milwaukee native Gerbyshak delivers a helpful, enthusiastic, and fun approach to helping organizations increase employee and customer engagement. Understand it’s not the tools; it’s the conversations and the connections we create and cultivate.

Gerbyshak has worked in IT for 15 years, and has focused his efforts on the social media space for the past 5 years. His first book 10 Ways to Make It Great! was published in 2006 and inspired many to make the changes in their life to go from good…to “great.” His latest book #Twitterworks features success stories, tips and traps about using Twitter for independent restaurants and small businesses. Gerbyshak has written over 2,000 articles and presented several hundred times.

Thanks to Team SMB Toledo Janeile Cudjoe, Amy Drill, Kevin Cesarz, Mike Driehorst, Kristin Reichardt and Patrick Giammarco for presenting and planning. Also, much thanks to Thread Marketing Group for hosting the event.

Visit Social Media Breakfast Toledo’s Facebook Page for information on upcoming events, helpful links and more conversation.

View the Facebook Summer Camp presentation

Social Media Breakfast Toledo No. 9 - Facebook Summer Camp

Thank you all for for attending Social Media Breakfast Toledo‘s Facebook Summer Camp at Thread in Maumee. We were able to wedge a lot into our one hour time frame.

Thanks to Janeile Cudjoe, Amy Drill, Kevin Cesarz, Mike Driehorst, and Patrick Giammarco for presenting and planning. Also, much thanks to Thread for hosting the event.

Visit our Facebook Page to more information on upcoming events and to complete our survey.

Download and view the Facebook Summer Camp presentation.

Facebook Summer Camp: 10 steps to a new Facebook look

Social Media Breakfast Toledo logo by Lorrie Cesarz, Flash animation by Adam Cesarz

With all the privacy warts and bruises, Facebook is still the place to be and share information.

Social Media Breakfast Toledo will hold Facebook Summer Camp on Wednesday, July 7 at Thread Marketing Group in Maumee. Campers won’t be required to line up and give us 50, rather we’ll share 10 steps to a new Facebook look.

Sure, you can build a fan page in 10 minutes, but are you pulling out all the stops to actively engage with your fans? Unique content, active conversations, videos and images and a friendly, helpful tone are essential for this platform. See what others have done to improve this experience and get noticed. We’ll present our top 10 list of easy and actionable ideas that you can take home and add to your brand’s fan page.

Isn’t Facebook overdone? We are actually seeing people flee web portals for the familiar faces in their own Facebook groups.

• According to Compete.com, average time spent on portal websites is down 21.7 percent over the last year. Users are spending on average 6:30 before heading somewhere else.
• Users spent an average of 4:56 on AOL in May, down from 7:38 in 2009. Yahoo users averaged 7:21 in May versus just over 9 minutes in May 2009. MSN – at 4:42 – was down just 9 seconds.
• According to Compete, in May 2009, Facebook users spent an average of 15 minutes on Facebook. In May 2010, they spent 22:39 – an increase of nearly 50 percent.

Social Media Breakfast Toledo is a place where people of all levels of social media knowledge can come together to meet, share and learn how to utilize social media to connect and profit. Marketers, PR pros, entrepreneurs, bloggers, podcasters, new-media fanatics, and online social networkers are all welcome to attend.

Register for Facebook Summer Camp.

Resume: Social Media’s Role in the Search for Employment and Employees (Part 3)

What is the value of the traditional resume? What is the value of the LinkedIn resume?

Social Media Breakfast Toledo brought together Don Leith, Kevin Cesarz, Patty Wise and Brandon Croke to examine Social Media’s Role in the Search for Employment and Employees at Thread Information Design in Maumee.

Leith, a National Sales Executive with CareerBuilder.com; Cesarz, the Director of Social Media at Thread; Wise, an attorney at Niehaus and Associates; and Croke, a consultant at Career Bull, shared ideas and strategy on smartly navigating a dramatically different employment landscape. Mike Dreihorst, one of the founding members of Social Media Breakfast Toledo, is the panel moderator.

This is the third in a series of chapters from this panel discussion (April 29, 2010) that includes detail on building personal brand, smartly editing social profiles on LinkedIn, Google, Twitter and Facebook, and the risks and benefits to employees and employers.

Here’s the entire series so far (Part 1, 2, and 3).

Social Media’s Role in the Search for Employment and Employees

Social Media Breakfast Toledo brought together Don Leith, Kevin Cesarz, Patty Wise and Brandon Croke to examine Social Media’s Role in the Search for Employment and Employees at Thread Information Design in Maumee.

Leith, a National Sales Executive with CareerBuilder.com; Cesarz, the Director of Social Media at Thread; Wise, an attorney at Niehaus and Associates; and Croke, a consultant at Career Bull, shared ideas and strategy on smartly navigating a dramatically different employment landscape.

This is the first in a series of chapters from this panel discussion that will include detail on building personal brand, smartly editing social profiles on LinkedIn, Google, Twitter and Facebook and the risks and benefits to employees and employers.

Navigating the job search with social media

Join Social Media Breakfast Toledo on April 29 at Thread Information Design in Maumee.

Building a personal brand, sharing it in the correct spots and smartly navigating the employment landscape have never been easier because of social media. Unfortunately, there’s that wicked economy. Join us for a conversation about the options and tools for employers, and tactics and personal branding for employees.

• Social Media Breakfast Toledo No. 8
• April 29, Thursday (7:30 a.m.)
• Thread Information Design (1700 Woodlands Dr., Maumee)
• Panel discussion – Social Media’s Role in the Search for Employment and Employees

In light of the topic and SMB Toledo’s success since 2009, the organization is waiving its registration fee for this event as a thank you for your ideas and continued support. Meet the panel:

• Don Leith (National Sales Executive with CareerBuilder.com) is responsible for partnering with Fortune 1000 enterprise clients based in Michigan and Northern Ohio to create customized recruiting solutions for top talent and HR processes using social media. Don is a graduate of Michigan State University’s School of Packaging and has worked for Kraft Foods, Georgia-Pacific, and International Paper.
• Kevin Cesarz (Director of Social Media at Thread Information Design) has been a writer, web editor, and manager for news organizations like The Detroit News, the Minneapolis Star Tribune and toledoblade.com, and is one of the founding members of Social Media Breakfast Toledo. He has used social media and content strategy as a Digital Editor for Campbell-Ewald with clients such as Kaiser Permanente, OnStar and Navy.com.
• Patty A. Wise (Labor and employment lawyer) is a frequent speaker for state banking associations and serves on the faculty of the Graduate School of Banking at the University of Wisconsin in Madison. Patty is a Visiting Professor at The University of Toledo College of Law, teaching employment law as well as civil and political rights and recently completed the second edition of her book, Understanding and Preventing Workplace Retaliation.
• Brandon Croke (Founder of Career Bull) is a Toledo native and graduate of Ohio University’s College of Business (Bachelors in Marketing, minor in Psychology). He helped to found The Empower Campaign, a hybrid non-profit model run by university students throughout Ohio. He founded Career Bull, a free service to help young professionals find rewarding work, and has been recognized as a 2010 Fulbright Scholar Finalist.

Registration is free but required to help plan for the light breakfast and drinks.