Why does the old media fare so poorly in new “social media?”
David Bullock and Jay Deragon discuss the Fox News Network Site and The Fox Nation, in an effort to highlight the best practices of large media brands.
I think that most news organizations simply use social media as a push vehicle. News content is created lined up and pushed with headline intact. With the wide variety of news content out there the social media difference is the content that spurs conversation and that is delivered without regard to a production cycle, and with the content producer’s reputation and personality included.
I’ll be looking for more case studies from David and Jay.