Take part in a new social interactive marketing advertisement for a video game called “Prototype.” Try the Prototype Experience (and after a lengthy loading period and a prompt to login with your Facebook account) and you’ll see a shocking personalized trailer. Shocking because family Christmas cards and cycling photos were mixed in with the carnage that the game’s trailer is trying to set up.
The trailer uses and blends your social information in Facebook, including your profile picture, profile information, and photos from your friends.
You have already opted in to the era of Social Context, where content, media, and ads will be personalized.
Read Jeremiah Owyang’s take on the future of the social web.