Yes, advertisers need to redefine how they connect with consumers, but will they?
Geert Desager’s video sequel is a powerful and funny illustration of the changing media landscape. Don’t have three minutes? (“Wait, we haven’t even had our muffins yet?”) Try the nicely edited trailer.
Not everybody is as passionate about your products and ideas as you are. Begin at this point: People care about themselves and solving their problems. If you can understand this and create products and ideas that they want to consume you will have shared and gained simultaneously.
Now go watch the Nathan’s Hot Dog Eating Contest and enjoy the Fourth.