Trying to illustrate your point about the general knowledge of a campaign, idea, or candidate?
Let people talk.
Better yet, let people see other people talking with all their glorious hand gesturing, facial expressions, body language sets, careful, callous and colorful phrasing, street context, and background noise.
How much more information is conveyed in a 30-second video of a person speaking compared with a 30-second slideshow of the same text?
Imagine a video byline and article produced by a reporter? Could the print article possibly be interpreted the same way after watching the reporter’s body language?
Raw and lightly edited video provide another level of understanding, and as more people consume video often the primary level of information on a subject.