Video: Make your point by letting people speak

10 Jul

Trying to illustrate your point about the general knowledge of a campaign, idea, or candidate?

Let people talk.

Better yet, let people see other people talking with all their glorious hand gesturing, facial expressions, body language sets, careful, callous and colorful phrasing, street context, and background noise.

How much more information is conveyed in a 30-second video of a person speaking compared with a 30­­-second slideshow of the same text?

Imagine a video byline and article produced by a reporter? Could the print article possibly be interpreted the same way after watching the reporter’s body language?

Raw and lightly edited video provide another level of understanding, and as more people consume video often the primary level of information on a subject.


2 Responses to “Video: Make your point by letting people speak”

  1. Janeile July 10, 2009 at 7:00 am #

    Amazing! They illustrated a great point in a way that gets your attention. Who would of known that people don’t know the difference between a browser and a search engine? I think the raw video makes it more engaging than the scripted one with a green screen. What do you think?

    Fabulous article! I love the way you write. Will be tweeting this one.

  2. klcesarz July 10, 2009 at 7:16 am #

    I also love how this pokes the classic line from journalists that goes something like, “well, everybody knows that, it was in last week’s paper.” Journalists/businesses are often surprised at what actually occurs outside the walls of their command centers.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: