What is a content strategist you ask?

1 Feb

As a content strategist, I help people decide what their website should say and how it should be said. I work with project teams to figure out what content needs to go where.

As a web writer, I take businesses goals and build websites that help customers gather information and complete tasks without any hassle.

It’s important to realize that old content can be repurposed and new content needs to be created. All of this material needs to have the appropriate tone and voice to create the correct feel for the audience.

Content? Oh yes, people come to your website for the content. People search for answers to questions and you expertly position yourself with exactly what they want. You use text, video, audio, slideshows, just about anything that provides those answers.

My daily responsibilities include defining, refining and promoting the value of digital content across all platforms – including social media platforms.

Thanks to Brain Traffic for the original elevator-pitch-to-mom idea.


9 Responses to “What is a content strategist you ask?”

  1. melanie February 2, 2010 at 4:53 am #

    Excellent breakdown!

  2. klcesarz February 2, 2010 at 1:05 pm #

    Thanks, I’ve been meaning to produce that in post form for some time and finally got around to it. Is ‘gunsandtacos’ your handle? Nice.

  3. Melanie February 2, 2010 at 5:27 pm #

    Haha, unfortunately not. He’s a different person (gunsandtacos.com, definitely worth a read IMO). He was kind enough to retweet me, however.

    Nice to meet you!


  1. uberVU - social comments - February 2, 2010

    Social comments and analytics for this post…

    This post was mentioned on Twitter by kcesarz: What is a content strategist you ask? http://tinyurl.com/ybhaesw My elevator pitch….

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