2 web content inventories: Individual and set

17 Feb

Your website content inventory should review and prioritize not only every individual content item but also the content set as a whole. There are scripts that will crawl a site and produce all the URLs, but content inventory needs a human touch. You need to collect as much detail as possible about each page. Prepare a site content inventory and ask these questions:

Site content inventory: How effective is the frame?

  • What exactly does this content set describe?
  • Is the content consistent with the tone set in strategy?
  • Identify the content owners, authors for this site.
  • What is the life cycle of this content (repair, update schedule)?
  • How well organized is this content and its frame? Could navigation improve conversion?

Prepare an individual content inventory and ask these questions:

Individual content inventory: How effective is the content?

  • What exactly does this content describe?
  • How accurate and how well-sourced is this content?
  • Would the reader find this useful, actionable?
  • Does every content item have appropriate tags and keywords?
  • Is the content user-generated or professionally created?
  • Can the reader share this content easily?

An accurate and deliberate inventory will help you develop your content strategy, provide a roadmap for ongoing maintenance, and contain a resource for other stakeholders and developers.

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