Your website content inventory should review and prioritize not only every individual content item but also the content set as a whole. There are scripts that will crawl a site and produce all the URLs, but content inventory needs a human touch. You need to collect as much detail as possible about each page. Prepare a site content inventory and ask these questions:
Site content inventory: How effective is the frame?
- What exactly does this content set describe?
- Is the content consistent with the tone set in strategy?
- Identify the content owners, authors for this site.
- What is the life cycle of this content (repair, update schedule)?
- How well organized is this content and its frame? Could navigation improve conversion?
Prepare an individual content inventory and ask these questions:
Individual content inventory: How effective is the content?
- What exactly does this content describe?
- How accurate and how well-sourced is this content?
- Would the reader find this useful, actionable?
- Does every content item have appropriate tags and keywords?
- Is the content user-generated or professionally created?
- Can the reader share this content easily?
An accurate and deliberate inventory will help you develop your content strategy, provide a roadmap for ongoing maintenance, and contain a resource for other stakeholders and developers.