David Murray thinks your business should be a resource and not just a source of information. What does your business think?
David led Social Media Breakfast Toledo last week in the beautiful Green Room at the Toledo Museum of Art. More than 50 other entrepreneurs, business people, and social media types gathered for a breakfast conversation.
Murray, Director of Social Web Communications for The Bivings Group of Washington D.C., said that the principles that govern online relationships are no different than the ones that govern offline ones. His talk was the seventh event in the SMB Toledo series, which began in 2009.
Social media might be characterized by a common set of actions rather than tools. Stressing about covering every platform from Facebook, to Twitter, to Flickr, to YouTube, to Ning, misses the point. Instead of shouting and interrupting, you should be monitoring, focusing, and building a conversation about you and your business.
Here’s your 4-point takeaway (in addition to breakfast):
- Create a coherent content strategy
- Build sharp, shareable content
- Find spaces to anchor and seed these messages (Twitter, Facebook, etc.)
- Resist the urge to ‘proudly announce’ and ‘share special offers.’
Do good things by simply sharing useable, actionable content.