Social Media is a seismic shift in the way people are discovering and sharing information and content.
Long gone are the days of just a handful of publishing sources and powerful voices in your city, industry or area of interest. Well, not exactly gone, but they’re now sharing space with millions of individuals and groups telling their stories.
This fantastic resource is feared and underestimated because it’s so open, transparent and difficult to control.
Now is the time to adapt to the new ideas and find maps for the new territory. This democratization of content and the role people play in the process is the new broadcast pattern for ideas. Tribes of individual publishers are setting the pace and tone in this conversation. Everyone is listening, speaking, publishing and building authority.