Why is social media important?

27 Mar

Social Media has cracked the old publishing model.Social Media is a seismic shift in the way people are discovering and sharing information and content.

Long gone are the days of just a handful of publishing sources and powerful voices in your city, industry or area of interest. Well, not exactly gone, but they’re now sharing space with millions of individuals and groups telling their stories.

This fantastic resource is feared and underestimated because it’s so open, transparent and difficult to control.

Now is the time to adapt to the new ideas and find maps for the new territory. This democratization of content and the role people play in the process is the new broadcast pattern for ideas. Tribes of individual publishers are setting the pace and tone in this conversation. Everyone is listening, speaking, publishing and building authority.



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: