Branded media and branded grads

2 Jun

Personal BrandingIt’s on. Tell me a story.

Before my eyes glaze over from one more Spam blog each and every one of you is tasked with creating content that will thrill and impress. Only content strategy and solid web writing can save us now. We need to explain ourselves in gleaming detail so that we never have to stamp an envelope holding a résumé ever again (sorry postal service, it’s over – next!).

College (or soon to be) graduates, displaced workers and soon-to-be-displaced workers need to create great content that reveals their background, expertise and passion. Don’t farm out your story.  Create your content cache, and in an era of user generated content, share your great ideas on social media channels.

Congrats Tippingpoint Labs on your new media agency. You understand that there is a wave of over 6,000 new blog posts (every 10 minutes), 1 billion YouTube videos and more than 1.5 million pieces of Facebook content (every day). But it’s the solid content that muscles its way to the crest of that wave.

The field is crowded – with junk. The bar is not that high for just mediocre. But we aspire to so much more.


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