Basic user testing for the intro on your website

1 Sep

Basic user testing

Cushing Memorial Library and Archives, Texas A&M

Questions answered by non-clients help us discover how others think about your business and what language they use to describe what you do. Basic user testing answers to these questions will make our content clear and precise and give people more opportunity to discover our ideas via word-of-mouth.

Think of your homepage language as your elevator speech. You have a small window of opportunity to capture someone’s attention. Will they be able to understand exactly what you do and then care enough to repeat your story?

What do you do?

We’re a next generation innovative company that is seamlessly merging world class, value added, and cost effective outcomes for clients. We make things worth talking about.

Try again.

We provide local restaurants and bars with a strong social media base that includes monitoring, analysis and coaching in order to increase sales, visibility, and customer service.

Tell us exactly what you do.

Use this quick survey with friends and non-clients to tune your ear for a good introduction.

Basic survey questions about your business

Provide a complete description: “Our business  does this . . . . . . . . .”

  • What does this business do?
  • What services do you think this business would offer clients?
  • What two questions do you want answered on your first visit to the website?
  • Use three words to describe this business.
  • Use one keyword phrase or search query that you would type to discover this business.
  • What are you surprised to learn about this business?

Now build a better introduction based on words and phrases that your customers use, the web patterns that they are comfortable with and include something that ‘they’ found interesting or essential.

What are the best website intros that you have read? Can you think of any examples of awful website intros?


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