Boomers in survival mode and social media

22 Oct
Facebook: 922 percent growth in 55+

Facebook: 922 percent growth in 55+

Curious that Boomers and Gen-Xers are outpacing Gen Y in using social networking for business? The downturn in the economy has pushed, at the very least, 10 percent of the work force into survival mode. Social media proficiency and networking is mandatory for these groups seeking an edge in a very tight labor market.

“Gen-Xers, ages 31-44, tend to be the workers who use social networking for business, followed by the Boomers aged 55 and older, according to results of a new Citrix Online report released this week.”

Older Boomers (55+) have increased their business use of social media 79 percent in the past year, according to the report.

You think they’re still reading newspapers, or using dead-tree as their primary source?

Tracking Facebook growth since October 2007 (20 million users), notes 103 million U.S. based users in 2010. That’s a 144 percent growth rate since 2009 and includes a 922 percent growth in 55+ (954,680 to 9,763,900).

Numbers to consider when carefully dicing up your next marketing budget.



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