Creating consistently good content for Facebook status posts, Twitter tweets, LinkedIn updates, YouTube videos and blog posts means repeating good patterns, dropping poor efforts and never settling for average.
When I discover good content it’s because:
- I haven’t read this idea before.
- I have seen this before, but you’ve organized it in a different, more appealing way.
- The image catches my eye, but doesn’t trick me. Don’t be vulgar or crass because I’ll remember to avoid your content.
- You’ve asked for my opinion or have called me to act.
- The page has multiple headlines, images and bullet points. I’m bound to discover something in my F-pattern scan.
- You’ve shared attribution or identified the content with a name I recognize.
- Your recently created content is a perfect fit for my recently created content. You discovered my content through search and delivered your content at the right time.
- I’ve discovered something unexpected. Thanks for making me slow down and learn something.
- You’ve avoided clichés and overused memes that make me wince.
- You are careful not to over distribute. Seeing a wave of content prompts me to set a pattern – that is overlooking your content.
When I discover good content I want to share it with others. What was the best thing you’ve noticed in the past week?