You tell great stories about your business every day. Make them so good and interesting that your customers will repeat them for you. Before you build fresh content or before you deploy it from your content inventory, ask yourself if you have these tools?
I originally wrote a post – Content strategy for personal branding checklist – organizing content strategy by tasks. Your content strategy builds valuable organic content (text posts, photo galleries, storytelling video, audio/podcasts, etc.) so that people can discover awesome things about you and your company. View the Content Strategy Checklist for the overview.
Building your personal or company’s brand with content strategy means introducing yourself with content that tells people exactly what you’re passionate about. How do you tell great stories consistently?
Research the best places to find your content, build content hubs to anchor your content, create unique, nimble and usable content, then curate and share your ideas.
Hope this takeaway is helpful.