The workers watched the grainy footage of empty and stilted structures, litter swept streets and a broken and defeated populace sorting through recycle bins.
But on this day, they stood atop the clean, unbroken line of new equipment, haloed by bright lights and steady hum of power that equaled opportunity.
They were alive and plugged in to a new result. Each second that the hum continued was an eternity that soothed the struggle of the proceeding years. Each bright light gave a salute to their new lives.
Storytelling (and social media) is about humans. It’s about emotional response. The good news about social media and storytelling is that it has made it possible for anyone to have a unique voice when telling their own story on Facebook, Twitter, YouTube or blogs. Three paragraphs accomplished this in the above story.
A story is what defines your place as an individual in this world. It’s what sets you apart and makes you unique. This is no different when you are talking about telling a story about your business.