Facebook, the beloved social media channel that blends paid media (advertising) and earned media (conversation on content), is an ad network powered by a deluge of data you donate every day.
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- Facebook algorithm: Focus on active users, paid strategy April 13, 2014Facebook has filtered its news feed with a sorting algorithm known as EdgeRank. This algorithm collects every possible signal to determine the relevance of every post to every user. Your Facebook news feed is stuffed with tons of content that is then filtered in an attempt to create a user experience of ‘relevant’ posts. Facebook curates this relevance for y […]klcesarz
- Focus key elements of your landing page February 13, 2014A landing page is a specific page on a website crafted for visitors and designed to achieve a marketing outcome (and we love outcomes, don't we?). Any exposure to branding (TV/billboard/trade) will prompt consideration (search for website info – dates, times, prices and extra activities) and affirmation (checking social media for opinions). The campaign […]klcesarz
- Web is a cruelly literal place January 3, 2014The web is a cruelly literal place. Many people will be introduced to your brand through search. They will look for an answer to their question or search query and they are expecting a specific answer or at least enough detail that they believe they are in the 'right place.’ I would minimize the marketingese as web users are turned off by overt marketin […]klcesarz
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