To understand why content marketing is so damn important, here’s a brief overview of the content marketing life cycle; an explanation of what content marketers and digital project managers do to make content effective, followed by detail on the key audiences, speakers, types of content and timing and delivery of content. Why is content marketing so damn important? Because people come to your website for the content.
Here’s the life cycle of content marketing:
- I’m an ___________
- My goal is to __________
- An ad or search query focuses my attention on this goal
- I click through to a landing page
Now the fun begins
I assess the quality of the website landing page and its content. This will sync my perception of the brand’s trustworthiness and credibility. This will influence my action – to signup for emails or purchase. The bonus is that I should also discover more social channels through a landing page.
The next step is key
The quality of the product or service and my experience while using it influences future interaction and referrals to other potential buyers. Good content must therefore supply a demand and be likeable.
Although brands initially just wade in and buy awareness and users, delight those users enough and they will spread the word for the brand. Then you can begin adding the rest of your users – for free.
Bad content is rampant on the web. Any brand has an opportunity to stand out from others just by delivering clear, bright, informative content on their website or social media channels that does not waste a visitor’s time.
KC’s Content Marketing series
- Why content marketing is so damn important
- What content marketers and digital managers do
- Choose the best people to deliver content marketing
- List of content marketing tactics
- Timing content for sales cycle, buying cycle and news cycle