Fragments are fine for web content

You want to build good web content. But you bristle at the scarlet-taint of Microsoft Word highlighting each of your sentence fragments?

Web readers may consume only 20 percent of word count. Fragments let you jump keywords to the front of the line and reduce word count.

Online readers are on a search mission. Staccato phrases reveal actionable content. Thanks to the great Jakob Neilsen for these three great short ideas.

• Fragments
• First two words
• F pattern

Readers respond to fragments.